In Medina this year, thanks to efforts by local government, Non-profit Medina Area Partnership and other private entities, the village is set to see some holiday cheer, all operating within the guidelines set forth by Albany.
The Parade of Lights, the day’s main event, will be a parade in reverse, with visitors driving through the Medina School District’s campus come nightfall to see a stationary ensemble of illuminated floats. At the end of the float-line, a Santa Hat Drive will replace the usually toy donation fundraiser hosted at Canalside Tattoo and orchestrated by, this year, Andrew Szatkowski, chairman of the annual toy drive. All donations will go to the Medina Area Association of Churches (MACC) and Community Action to help needy families come Christmas.
Shop Small Saturday is also scheduled to take place, coinciding with the day’s other festivities. Medina Area Partnership, an association of business entities operating within the area to advance the Village’s common good, has promoted the event to boost local sales before the Christmas holiday, taking advantage of those passing through. Social distancing guidelines will be in effect at local businesses.
Multiple businesses will be participating with different holiday themed activities.
Casenic Cookies at 439 Main St. will be selling frost your own cake kits for $1 with all proceeds going to the Medina Food Pantry to name one.
Alexandra Peracciny Photography at 519 Main St. will be offering a holiday photo frame card kit.
Creekside Floral at 509 Main St. will offer a take-and-make craft for home.
The Book Shoppe at 519 Main St. will offer a snowman bookmark craft.
Downtown Broswery at 413 Main Street will offer make-and-take Santa ornament along with a letter writing program to Santa.
Erin Townsend Photography and Canalside Tattoo will be offering $30 Calendars with all proceeds going to charity.
FEATURE PHOTO: Santa’s Workshop is lit up at Rotary Park in Medina (December, 2019).